This statement applies solely to information collected at the http://www.whiteninglightning.com website. The policy is effective as of February 1, 2013.
WHITENING LIGHTNING collects information from you when you when you place an order, subscribe to our newsletter or fill out a form. When ordering or registering on our site, as appropriate, you may be asked to enter your: first and last name, e-mail address, mailing address, phone number or credit card information. You may, however, visit our site anonymously. In addition, all videos and photos posted on our website are viewable to the public without restriction. You may also unsubscribe from our communications by clicking on the link or sending an email to email@example.com. You can also delete your account at any time.
Gathering of Personally-Identifying Information
When you place your order, we need to know your first and last name, e-mail address, mailing address, telephone number, credit card number, and expiration date. This allows us to process and fulfill your order and to notify you of your order status. When you enter a contest or other promotional feature, we may ask for your name, address, Facebook name and/or e-mail address so we can administer the contest and notify winners. We monitor customer traffic patterns and site usage to help us develop the design and layout of the website. We may also use the information that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. WHITENING LIGHTENING also collects potentially personally-identifying information like Internet Protocol (IP) addresses. WHITENING LIGHTENING only discloses logged in user IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that IP addresses are visible and disclosed to the administrators of WHITENING LIGHTNING. WHITENING LIGHTNING’s purpose in collecting non-personally identifying information is to better understand how WHITENING LIGHTNING’s visitors use its website. From time to time, WHITENING LIGHTENING may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website. We may also collect personal information to occasionally notify you about important functionality changes to our Website, new products and special offers we think you might find valuable. We may also use your information to personalize your experience and to improve our customer service.
We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. When you place orders or access your account information, we offer the use of a secure server. The secure server software (SSL) encrypts all information you input before it is sent to us. Furthermore, all of the customer data we collect is protected against unauthorized access.
Gathering of Personally-Identifying Information
Certain visitors to WHITENING LIGHTNING’s websites choose to interact with WHITENING LIGHTNING in ways that require WHITENING LIGHTNING to gather personally-identifying information. The amount and type of information that WHITENING LIGHTNING gathers depends on the nature of the interaction. For example, we ask visitors who sign up for a membership at our site to provide a username and email address. Those who engage in transactions with WHITENING LIGHTNING, or sign up to open a WHITENING LIGHTNING account, are asked to provide additional information, including as necessary the personal and financial information (name, address, email address, credit card information) required to process those transactions. In each case, WHITENING LIGHTNING collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with WHITENING LIGHTNING. WHITENING LIGHTNING does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.
To update your personal information, log in to your Whitening Lightning account and navigate your profile.
WHITENING LIGHTNING may collect statistics about the behavior of visitors to its websites. For instance, WHITENING LIGHTNING may monitor the most popular topics on our site. WHITENING LIGHTNING may display this information publicly or provide it to others. However, WHITENING LIGHTNING does not disclose personally-identifying information other than as described below.
We may also collect the following technical information about you when you visit our website: type of browser and operating system, modem speed, time spent browsing site, visits, views and other traffic related data, IP address, clickstream data, referring URL, etc. We collect this information through the use of registration forms, clickstream tracking and automatic logging files. We in turn use this information to improve the overall site experience. We may share aggregate traffic or demographic information to third parties such as advertising partners, sponsors or investment companies, but we will not provide such third parties your personal information such as your name or email address.
Protection of Certain Personally-Identifying Information
WHITENING LIGHTNING discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on WHITENING LIGHTNING’s behalf or to provide services available at WHITENING LIGHTNING’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using the WHITENING LIGHTENING website, you consent to the transfer of such information to them.
WHITENING LIGHTNING will not rent or sell potentially personally-identifying information and personally-identifying information to anyone for their own direct marketing purposes without your consent. Other than to its employees, contractors and affiliated organizations, as described above, WHITENING LIGHTENING discloses potentially personally-identifying and personally-identifying information only when required to do so by law (such as in response to a subpoena, court order, or other governmental request), or when WHITENING LIGHTNING believes in good faith that disclosure is reasonably necessary to protect the property or rights of WHITENING LIGHTNING, third parties or the public at large. If you are a registered user of the WHITENING LIGHTNING website and have supplied your email address, WHITENING LIGHTNING may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with WHITENING LIGHTNING and our products. We may also send you email when certain actions take place on our site (for example when another user sends you a private message, when someone leaves a comment for you, or when someone you subscribe to publishes or changes something). If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. WHITENING LIGHTNING takes measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.
If WHITENING LIGHTNING, or substantially all of its assets were acquired, or in the unlikely event that WHITENING LIGHTNING goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of WHITENING LIGHTNING may continue to use your personal information as set forth in this policy. Aside from the foregoing, we do not sell or share your personal information.
Policy Regarding Children
WHITENING LIGHTNING does not actively market its products to children and never knowingly asks children under the age of 13 to divulge personal information. You must be at least 18 years of age to create a WHITENING LIGHTNING account, and to participate in any contests or sweepstakes on the site where prizes are awarded (unless the contest rules provide otherwise).
Whitening Lightning, Inc.
26976 Granite Ridge Court
Stevenson Ranch, California 91381